What does it really mean: “You are the niche”?

It all starts with a spark—an idea that excites you, or maybe it’s the idea that finds you. You meet a team, a co-founder, someone who gets it. The energy is high, the possibilities seem endless, and you dive in.

But as months pass, you start noticing cracks. Some team members aren’t pulling their weight. The tool you built? It’s hitting a wall of human errors and poor decisions. You’re paying for a dozen SaaS tools, each one promising to be the answer, but they’re not working together—they’re pulling in different directions. Or worse, you’ve automated something that can’t truly be automated because it relies on human judgment.

The hardest part? Your team doesn’t see the problems you see.

I’ve been there—many times, in fact. Before Invental and as part of our journey, we’ve walked this road repeatedly. We’ve joined teams with good ideas as technical partners, and we’ve launched our own ventures. Some succeeded in some sphere, many didn’t. But each experience taught us something crucial.

We realized that we are our own target audience. Invental is built by serial entrepreneurs for serial entrepreneurs. We know the pain points because we’ve lived them.

And through these experiences, we’ve distilled key principles that guide us — and can guide you too:

1. If you’re the smartest person in the room, find a new room. Surround yourself with people who challenge and teach you.

2. Find reliable partners for the areas where you’re not an expert. Accept that you can’t be good at everything. Delegate tech, design, HR, marketing—whatever it is. Eat, sleep, delegate, repeat.

3. Don't invent automation for automation's sake. Start with automating the smallest core of your idea. In the very beginning it is 100% fine to do most of the work manually to understand the process. Can it even be automated? Often, automation is just the beginning, not the end.

4. Build your audience of like-minded individuals. Share your journey, your insights, and your self-improvement path. One day, your solution will not only help you but also them.

That is what I mean saying "You are the niche". As you grow and evolve, your needs and solutions will resonate with a broader audience. By solving your problems, you create value for others on the same journey.