§ 01Context
TuVilla is a premium home-preparation service for vacation homeowners along Uruguay's Atlantic coast. The people they work for are rarely in the country when they need to be — homes sit empty between summers, between guests, and through the off-season. TuVilla is the trusted local team that opens the house before arrival, keeps it fresh between stays, and puts it to sleep at the end of the season.
What didn't exist was a way to find them. No brand, no site, no clear story of what they do or how it works. Owners abroad were discovering TuVilla only through referrals — which meant the business couldn't reach the people who'd value it most.
§ 02Brand
We built the identity from the ground up — name, wordmark, palette, typography and a voice that feels closer to a trusted friend who lives on the coast than to a cleaning vendor. The palette draws directly from the places TuVilla serves: ocean blue, sand, wood and cream. The typography pairs a calm editorial serif (Playfair Display) with a modern, legible sans (Inter) — dressy without being precious.
We wrote the full verbal system alongside the visual one — brand promise, tone of voice, section headings, service names ("Season-start Preparation", "Between-guests Cleaning & Check-up", "End-of-season Conservation") and every string on the site.
§ 03Web & UX
A single focused landing site — built to do one job well: convince an owner abroad to hand us the keys. Everything is on one page, in the order an owner reads it:
- Hero — an unmistakably Uruguayan interior, the promise, and a single call to action.
- Three service packs — Season-start, Between-guests, End-of-season — each with a full checklist in a readable table that owners can export as PDF.
- A timeline — the three steps from "write us" to "keys handed over".
- A coverage map — live OpenStreetMap pins on seven coastal locations, so owners immediately know whether we reach their house.
- FAQ, contact and WhatsApp — the three questions every owner asks, a form, and a tap-to-chat button that's always there.
Deliverables
Name, wordmark, palette, type pairing, tone of voice, service naming.
Responsive React build, trilingual, PDF export, WhatsApp contact, live map.
From ad to booking — one page, one path, no dead ends.
Every string in three languages — EN · ES · PT — written by us.
Titles, descriptions, OG images, trilingual meta, Uruguay-specific keywords.
Owner-facing PDF delivery and internal lead notifications, on-brand.
§ 04User journey
One page, four moves. We designed it so an owner scrolling on a phone in Buenos Aires can go from "never heard of them" to "sent a WhatsApp" in under two minutes.
The best hospitality brands feel like a trusted friend on the coast — not a service.
— Brand brief · TuVilla
§ 05SEO
TuVilla needed to show up when someone abroad searches for "house ready for arrival Punta del Este" or the Spanish and Portuguese equivalents. We wrote trilingual titles and meta descriptions, built an OpenGraph image set from the hero interior, and structured the page around the queries owners actually type.
§ 06Email
Two flows, both on-brand. The first is owner-facing: when a visitor exports a service checklist, they land on a short email with the PDF attached and a warm one-liner from TuVilla. The second is internal: every form submission and PDF download fires a lead notification to the TuVilla team so nobody slips through. Templates use the same Playfair serif and ocean accents as the site.
§ 07Result
TuVilla now has a brand that matches the service, a site that closes on the first scroll, and a back-office system that turns every visit into a trackable lead. Owners arriving from Argentina, Brazil or Europe read it in their own language, see their region on the map, and can be on WhatsApp with the team in a single tap.
— End of case. Got a service business that deserves a real brand? Let's build it.
